Fishing Club
"Karas"
"Karas"
Logotype a private fishing club
for construction workers
for construction workers
This short film is a brief story about how a symbol is born
At first, it causes surprise. A bear with a fish on its head looks absurd. Then comes attention. Then envy. And finally imitation. An attempt to repeat the gesture and claim the result.
But the bear is not playing a role. The fish is not a trophy or an ornament. It is a natural extension of hunting and fishing. He is simply in his environment.
He appears calm, but this calm is control. The state of a hunter who stays relaxed only as long as everything remains under his watch.
Without words, this story explains the philosophy of the fishing club:
it’s not about the symbol or the form.
It’s about experience and the right to the result.
Many imitate. One wins.
But the bear is not playing a role. The fish is not a trophy or an ornament. It is a natural extension of hunting and fishing. He is simply in his environment.
He appears calm, but this calm is control. The state of a hunter who stays relaxed only as long as everything remains under his watch.
Without words, this story explains the philosophy of the fishing club:
it’s not about the symbol or the form.
It’s about experience and the right to the result.
Many imitate. One wins.
Fishing Club “Karas”
© 2025 Aleksander Sheviakov - Yolky.Motion
Part 1
Brief. Keywords
- Unity with nature
- A community of like-minded builders
- Safe and quality equipment
- Endurance and patience
- Common goal, idea
- Humor
Part 2
References
Part 3
The first variant
The idea of a reverse mermaid image is something mythical, unfathomable and a reference to the boys' club,
Pros: humor, vulgarity, fishing theme.
Minuses: difficult execution, ambiguity of interpretation, no connection to construction.
Pros: humor, vulgarity, fishing theme.
Minuses: difficult execution, ambiguity of interpretation, no connection to construction.
Part 4
Idea. Who's that?
Hunter
Fisherman
Winner
Part 5
Logo
The bear as a hunter and fisherman is an obvious
and understandable image. A reference to the symbol of Russia. Connection of three symbols - bear, fish and helmet.
Pros: clear images, humor, reference to the theme of construction and fishing "Karas" as a definition of clumsy - a bear with a fish on his head.
Cons: no vulgarity, unconventional behavior of a bear with
a fish on its head.
and understandable image. A reference to the symbol of Russia. Connection of three symbols - bear, fish and helmet.
Pros: clear images, humor, reference to the theme of construction and fishing "Karas" as a definition of clumsy - a bear with a fish on his head.
Cons: no vulgarity, unconventional behavior of a bear with
a fish on its head.
Bear
Symbol of Russia
Fisherman and hunter
Manliness, strength
Fisherman and hunter
Manliness, strength
Fish
Fishing
General idea
Goal, achievement
General idea
Goal, achievement
Helmet
Construction
Safety
Quality standards
Safety
Quality standards
Part 6
Сolor scheme
Golden carp
Brown bear
Silver carp
Black bear
Forest Shadow
Part 7
Merch
Hook ’em, land ’em!