Imagine this
You’re gearing up for a long-awaited trip across several U.S. cities—San Francisco, Los Angeles, and Las Vegas. You have a list of must-see spots, but every time you try to map out your itinerary, you find yourself tangled in connections, worrying you might miss out on the best parts.
That’s where our solution comes in—‘Multicity’. We built it to make planning your journey as effortless as binge-watching your favorite show: just a few taps, and all your flights, hotels, and even car rentals are right there on one screen.
One of our users, Michael, had a similar experience. He used ‘Multicity’ for his California tour and was pleasantly surprised by how easily he could tie all the stops together. “It felt like having a personal assistant in my pocket,” he said.
Now, planning a trip is no longer a headache but an exciting part of the adventure, allowing you to focus on experiences instead of logistics.
That’s where our solution comes in—‘Multicity’. We built it to make planning your journey as effortless as binge-watching your favorite show: just a few taps, and all your flights, hotels, and even car rentals are right there on one screen.
One of our users, Michael, had a similar experience. He used ‘Multicity’ for his California tour and was pleasantly surprised by how easily he could tie all the stops together. “It felt like having a personal assistant in my pocket,” he said.
Now, planning a trip is no longer a headache but an exciting part of the adventure, allowing you to focus on experiences instead of logistics.
Client: App in the Air – Your Personal Travel Assistant. Designed for the modern frequent flier. Plan, book, track and manage your travels. Join our community of 6,000,000 users around the world.
Goal: A customer needs a multi-city travel booking function. The business needs more users to be able to book the itinerary they are interested in.
Users: App users are travelers, modern frequent flier.
Hypotheses: OTS will increase by 3% for new users and 5% for old users.
The multi-city search function will be used by 5% of users
Why: There is a request from users. This functionality is already implemented by competitors.
My role: Product Designer.
Team: Working closely with a small team: product owner, IT and QA engineers, analyst and designer.
Result: The functionality was realized in several phases.
Goal: A customer needs a multi-city travel booking function. The business needs more users to be able to book the itinerary they are interested in.
Users: App users are travelers, modern frequent flier.
Hypotheses: OTS will increase by 3% for new users and 5% for old users.
The multi-city search function will be used by 5% of users
Why: There is a request from users. This functionality is already implemented by competitors.
My role: Product Designer.
Team: Working closely with a small team: product owner, IT and QA engineers, analyst and designer.
Result: The functionality was realized in several phases.
Part 1
Research
Analyzed and looked at the nearest airline ticketing services.
Analyzed the naming.
An important detail, don't create a logic more complicated than there is already on the market.
Analyzed the naming.
An important detail, don't create a logic more complicated than there is already on the market.
Naming
The name of the service should be familiar and not cause unnecessary questions
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Multi-City -
Multi-city route -
Multiple -
Continue route
Part 2
Design process
Part 3
Testing and analysis
This service temporarily does not work
in your region!
in your region!
We used the fake door method to test the hypothesis of how interesting and in-demand the Multi-City service would be for both current and new users. By quickly implementing this test, we were able to gather valuable data and insights. The results showed a significant interest in the functionality, indicating strong potential and demand for the service among our user base. This quick and efficient testing approach validated our hypothesis and provided clear direction for further development.
Fake door in UX design is a method for testing user interest in new features or products by offering them the possibility to use a feature that does not actually exist yet.
Part 4
Summary
- 35%During the first week of testing, "Multi-City" of the total number of visitors to the page clicked on the button
- 60/40Among them, 60% were current users, and 40% were new users.
- 65%Users who clicked on the button returned to the site within a week for more information about the service
- 1500Comments and feedback from users who expressed their interest and suggested ideas for improving the service
These results demonstrated high interest and potential for the Multi-City service, providing us with clear guidance for further product development. The quick and efficient testing approach validated our hypothesis and helped shape the strategy for future implementation.